Matthew E. May – In the search of elegance – The simplicity’s surprise in a little treaty –

Who is Mathew May? Graduated Wharton School of Business. Teaches creativity and innovation at Pepperdine University and lectures for universities, corporations or management structures around the world. He did consultancy for 10 years for Toyota, and he signed articles for USA Today, Strategy Business or Quality Progress. Also signs The Elegant Solution, awarded with Shingo Research Prize for Excellence.

About Elegance: Combining an unusual simplicity and an amazing force, elegance is characterized by 4 elements: – seduction, elimination, symmetry, sustainability. Elegance manifests its power when a maximum impact is obtained with minimum effort, and what does “not exists” is more important that what does exists.

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